What is SEO?

SEO stands for Search Engine Optimisation.  It is a process webmasters use to get their websites ranking higher on search engines for certain keywords.  It is not a happy accident why some websites are in the top 5 positions on the search engine results pages!  A lot of work goes into getting them there.

Who Needs SEO?

Businesses who have websites will want people to be able to find their sites!  Without SEO, websites will take a very long time to reach anywhere near the first page of search results – in fact, they could languish past page 10 for years!  If you have a website which you want people to find, you need to use SEO strategies to get your site ranking for your keywords.  Let’s say you have a car mechanic business website, but you are finding nobody knows about you.  You website should be ranking for keywords to do with car repair – “car mechanic in ‘town'” or “local car repairs” would be good ones!

How Does SEO Work?

There are a number of factors which search engines take into consideration when ranking sites:

  • domain strength
  • link profile – it is better to focus on fewer high quality links rather than lots of poor quality links
  • content – google is especially keen on sites which have high levels of good quality content, rather than spammy looking adverts
  • onsite optimisation – title tags, page descriptions and headings all make a difference

How Much Does SEO Cost?

This is a common question, but it very much depends on the current state of the website.  If there is a huge amount of work to be done, for instance, to get a site out of a penalty, it will likely cost more.  If the industry is a highly competitive industry, again it will be more expensive.  Some companies spend around £200 per month, others around £3000!

Where Can I Get More Information?

Check our blog posts often, as we regularly post information about the latest talk in SEO as well as techniques and advice to help you get your site in order.  If you need our help, use our contact form to send us an email!  We also provide information on website design too…