Websites are a way for your audience to interact with your services and goods. They are a portal into your brand and should represent your company in the way you want to be seen in public. It is therefore important that your site is made correctly so that your audience enjoy using the site and finding out more about your products and services.
Firstly, make sure that your links all work properly. If you are linking to pages or products but the links are broken, it will cause problems for your users and they might be put off using your site again. Ensure that when you insert links you have the URL correctly typed so that the link works every time.
Look through your site for spelling errors – this can be a big turn off for customers and it actually can affect your SEO ranking too, as search engines prefer sites which show good English grammar and spelling.