Websites are a way for your audience to interact with your services and goods. They are a portal into your brand and should represent your company in the way you want to be seen in public. It is therefore important that your site is made correctly so that your audience enjoy using the site and finding out more about your products and services. Firstly, make sure that your links all work properly. If you are linking to pages or products but the links are broken, it will cause problems for your users and they might be put off using your site again. Ensure that when you insert links you have the URL correctly typed so that the link works every time. Look through your site for spelling errors – this can be a big turn off for customers and it actually can affect your SEO ranking too, as search engines prefer sites which show good English grammar and spelling.
Pay Per Click (PPC) is a great way to attract new visitors to a website, and hopefully convert them into buyers! Here, an advertiser needs to pay for the ad based on the qualifying clicks. Payments are made only when visitors click on the advert to visit the website or page. What exactly is involved in developing a really good PPC campaign? Work out what you want to achieve: it might be that you want to get more subscribers, more sales or increased brand awareness. You need to know what your goals are before starting, or you could end up running a campaign in the wrong direction! Have a clear budget: you must establish what you budget is before you start, as an advertiser you will need to make payments based on the number of qualifying clicks. List your keywords: This is very important! The selection of the right keywords is essential to your campaign. Only with the right keywords can a promotion work through PPC. Finalise your target keywords: you can select your keywords using a number of online tools such as Google Keywords Planner, or you could take on the expertise of a digital marketing agency to help Continue
Lots of people think it is easy to make a website – there are lots of web building tools online which allow you to drag and drop images and pop in a few words, but remember that these are highly generic tools and templates, not specifically designed for your business. Here are the main reasons not to use a web builder to get your website running. Custom options: free website templates and builders do not have options to customise your site, and are not interactive. Adding extra features simply isn’t possible! Thousands of other people will be using the same templates and themes, so there will be lots of very similar looking sites out there… Working Ethic: it will be quicker and easier to let someone who knows what they are doing build your site, so you can spend time generating your business! Looking pro: a website built by a designer will always look professional. SEO: google tends to avoid ranking DIY sites, even if they do claim to be optimised. Well designed sites will be optimised properly, allowing your site to flourish. Working with Google: DIY site builders cannot be verified in Webmaster Tools, so you won’t be able Continue
When it comes to taking on the services of an SEO agency, there are lots of options out there! Here is a guide to making sure you hire the right consultant for you and your business. Learn the Basics It is important to have an idea what SEO is before you start looking for an agency – try having a read online and getting an overall understanding before you start. This will mean you are able to understand any jargon they throw at you and you will have an idea of the sort of steps which might be involved. Understand the Difference Between SEO and SEM Many agencies describe themselves as Digital Marketing agencies – they can do SEO, but they also do SEM, search engine marketing. This is more to do with paid search adverts such as Pay Per Click (PPC). SEO is the organic form of advertising. You can have both, but SEO is not really to do with paid search. Have Key Information Available You will need to have accounts in order such as your Google analytics for the SEO team to use in their work. Make sure you have these set up ready to go!